The New Public: Professional Communication and the Means of Social Influence - Cambridge Cultural Social Studies - Mayhew, Leon H. (University of California, Davis) - Books - Cambridge University Press - 9780521484930 - September 4, 1997
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Mayhew, Leon H. (University of California, Davis)
The New Public: Professional Communication and the Means of Social Influence - Cambridge Cultural Social Studies

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Leon Mayhew describes a 'New Public' which has replaced the modern public of the Enlightenment with an unstable social order subject to the rhetorical workings of mass communications cultures. Bridging Parsons and Habermas, he offers a new discursive theory of social influence in the age of advertising, lobbying, and media manipulation.

348 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 4, 1997
ISBN13 9780521484930
Publishers Cambridge University Press
Pages 348
Dimensions 152 × 229 × 20 mm   ·   510 g
Language English  
Series Editor Alexander, Jeffrey C.
Series Editor Seidman, Steven

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