Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns - Brown, Clifford W. (Union College, Rhode Island) - Books - Cambridge University Press - 9780521497800 - September 29, 1995
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Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns

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Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.


200 pages, 9 b/w illus. 24 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 1995
ISBN13 9780521497800
Publishers Cambridge University Press
Pages 200
Dimensions 152 × 229 × 12 mm   ·   300 g
Language English  

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