Consumer Democracy: The Marketing of Politics - Communication, Society and Politics - Scammell, Margaret (London School of Economics and Political Science) - Books - Cambridge University Press - 9780521545242 - February 10, 2014
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Scammell, Margaret (London School of Economics and Political Science)
Consumer Democracy: The Marketing of Politics - Communication, Society and Politics

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This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good.

250 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 10, 2014
ISBN13 9780521545242
Publishers Cambridge University Press
Pages 234
Dimensions 141 × 217 × 14 mm   ·   288 g
Language English  

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