The Psychology of Survey Response - Tourangeau, Roger (The Gallup Organization) - Books - Cambridge University Press - 9780521576291 - March 13, 2000
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Tourangeau, Roger (The Gallup Organization)
The Psychology of Survey Response

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Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.

416 pages, 14 b/w illus. 40 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 13, 2000
ISBN13 9780521576291
Publishers Cambridge University Press
Pages 416
Dimensions 229 × 152 × 28 mm   ·   646 g
Language English  

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