Television and its Viewers: Cultivation Theory and Research - James Shanahan - Books - Cambridge University Press - 9780521587556 - September 9, 1999
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James Shanahan
Television and its Viewers: Cultivation Theory and Research

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Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

284 pages, 50 b/w illus. 10 exercises

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 9, 1999
ISBN13 9780521587556
Publishers Cambridge University Press
Pages 284
Dimensions 153 × 228 × 19 mm   ·   466 g
Language English  

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