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The Regional Multinationals: MNEs and 'Global' Strategic Management Rugman, Alan M. (Indiana University)
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The Regional Multinationals: MNEs and 'Global' Strategic Management
Rugman, Alan M. (Indiana University)
Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalisation in multinationals.
290 pages, 51 tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 6, 2005 |
| ISBN13 | 9780521603614 |
| Publishers | Cambridge University Press |
| Pages | 290 |
| Dimensions | 170 × 246 × 16 mm · 575 g |
| Language | English |
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