Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry - Kunreuther, Howard C. (University of Pennsylvania) - Books - Cambridge University Press - 9780521608268 - January 28, 2013
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Kunreuther, Howard C. (University of Pennsylvania)
Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry

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This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.

338 pages, 13 b/w illus. 10 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 28, 2013
ISBN13 9780521608268
Publishers Cambridge University Press
Pages 338
Dimensions 153 × 228 × 19 mm   ·   514 g
Language English  

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