How Voters Decide: Information Processing in Election Campaigns - Cambridge Studies in Public Opinion and Political Psychology - Lau, Richard R. (Rutgers University, New Jersey) - Books - Cambridge University Press - 9780521613064 - June 26, 2006
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Lau, Richard R. (Rutgers University, New Jersey)
How Voters Decide: Information Processing in Election Campaigns - Cambridge Studies in Public Opinion and Political Psychology

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This 2006 book proposes a new framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information during modern presidential election campaigns. Four broad types of decision strategies are described.

366 pages, 16 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 2006
ISBN13 9780521613064
Publishers Cambridge University Press
Pages 366
Dimensions 152 × 228 × 21 mm   ·   499 g
Language English  
Series Editor Chong, Dennis
Series Editor Kuklinski, James H.

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