Cracking the Ad Code - Goldenberg, Jacob (Hebrew University of Jerusalem) - Books - Cambridge University Press - 9780521675970 - April 9, 2009
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Goldenberg, Jacob (Hebrew University of Jerusalem)
Cracking the Ad Code

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For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.

178 pages, 131 b/w illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 9, 2009
ISBN13 9780521675970
Publishers Cambridge University Press
Pages 178
Dimensions 174 × 247 × 10 mm   ·   372 g
Language English  

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