Theory of the Firm for Strategic Management: Economic Value Analysis - Manuel Becerra - Books - Cambridge University Press - 9780521681940 - February 5, 2009
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Manuel Becerra
Theory of the Firm for Strategic Management: Economic Value Analysis

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Strategic decisions deal with the long-term direction of the firm and its main activities. This book develops a value-based theory of the firm that shows how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.

310 pages, 3 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 5, 2009
ISBN13 9780521681940
Publishers Cambridge University Press
Pages 310
Dimensions 155 × 228 × 15 mm   ·   514 g
Language English  

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