Brand Society: How Brands Transform Management and Lifestyle - Kornberger, Martin (University of Technology, Sydney) - Books - Cambridge University Press - 9780521726900 - January 21, 2010
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Kornberger, Martin (University of Technology, Sydney)
Brand Society: How Brands Transform Management and Lifestyle

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Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.

330 pages, 1 b/w illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 21, 2010
ISBN13 9780521726900
Publishers Cambridge University Press
Pages 330
Dimensions 162 × 246 × 16 mm   ·   574 g
Language English  

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