Mission and Money: Understanding the University - Weisbrod, Burton A. (Northwestern University, Illinois) - Books - Cambridge University Press - 9780521735742 - March 29, 2010
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Weisbrod, Burton A. (Northwestern University, Illinois)
Mission and Money: Understanding the University

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Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry. It presents original research on revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation.

356 pages, 15 b/w illus. 22 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2010
ISBN13 9780521735742
Publishers Cambridge University Press
Pages 356
Dimensions 151 × 226 × 21 mm   ·   490 g
Language English  

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