Strategic Management of Innovation and Design - Pascal Le Masson - Books - Cambridge University Press - 9780521768771 - September 9, 2010
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Pascal Le Masson
Strategic Management of Innovation and Design

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This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

486 pages, 57 b/w illus. 19 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 9, 2010
ISBN13 9780521768771
Publishers Cambridge University Press
Pages 488
Dimensions 178 × 252 × 32 mm   ·   996 g
Language English  

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