The Value of Arts for Business - Giovanni Schiuma - Books - Cambridge University Press - 9780521769518 - May 19, 2011
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Giovanni Schiuma
The Value of Arts for Business

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Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance.

304 pages, 22 b/w illus. 6 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 19, 2011
ISBN13 9780521769518
Publishers Cambridge University Press
Pages 304
Dimensions 236 × 157 × 13 mm   ·   592 g
Language English  

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