The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers - Eric Clark - Books - Transworld Publishers Ltd - 9780552779555 - June 17, 2013
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Eric Clark
The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers

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Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. This book exposes the truths behind Britain's favourite toys.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 17, 2013
ISBN13 9780552779555
Publishers Transworld Publishers Ltd
Pages 336
Dimensions 199 × 128 × 37 mm   ·   230 g
Language English  

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