Competitive Intelligence: Gathering, Analysing and Putting it to Work - Christopher Murphy - Books - Taylor & Francis Ltd - 9780566085376 - September 28, 2005
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Christopher Murphy
Competitive Intelligence: Gathering, Analysing and Putting it to Work 1st edition

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author’s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2005
ISBN13 9780566085376
Publishers Taylor & Francis Ltd
Pages 304
Dimensions 177 × 253 × 25 mm   ·   788 g
Language English  

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