Understanding Companies and Markets: A Strategic Approach - Lowes, Bryan (University of Bradford) - Books - John Wiley and Sons Ltd - 9780631190998 - September 20, 1994
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Lowes, Bryan (University of Bradford)
Understanding Companies and Markets: A Strategic Approach

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This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices.

320 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 20, 1994
ISBN13 9780631190998
Publishers John Wiley and Sons Ltd
Pages 324
Dimensions 174 × 247 × 25 mm   ·   730 g

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