Principles of International Marketing Research - Groves, Len (London Jute Association) - Books - John Wiley and Sons Ltd - 9780631193555 - August 20, 1994
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Groves, Len (London Jute Association)
Principles of International Marketing Research

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A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.

160 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 20, 1994
ISBN13 9780631193555
Publishers John Wiley and Sons Ltd
Pages 156
Dimensions 156 × 230 × 12 mm   ·   217 g

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