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The Handbook of International Marketing Communications S Monye
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The Handbook of International Marketing Communications
S Monye
aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach.
320 pages, 0
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 13, 1901 |
| Original release date | 1999 |
| ISBN13 | 9780631200918 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 312 |
| Dimensions | 174 × 248 × 20 mm · 571 g |
| Editor | Monye, Sylvester O. (South Bank University) |
