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Marketing: The Enyclopedic Dictionary Mercer, David (The Open University Business School)
Marketing: The Enyclopedic Dictionary
Mercer, David (The Open University Business School)
aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.
600 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 22, 1999 |
| ISBN13 | 9780631211266 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 432 |
| Dimensions | 245 × 174 × 30 mm · 762 g |
| Language | English |