Group Consensus and Minority Influence: Implications for Innovation - CKW De Dreu - Books - John Wiley and Sons Ltd - 9780631212324 - May 8, 2001
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CKW De Dreu
Group Consensus and Minority Influence: Implications for Innovation

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This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. provides useful insights on how to work more effectively with groups in applied settings. An innovative contribution to research on consensus and innovation.

340 pages, 27

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 8, 2001
ISBN13 9780631212324
Publishers John Wiley and Sons Ltd
Pages 340
Dimensions 158 × 236 × 31 mm   ·   625 g
Language English  
Editor De Dreu, Carsten K. W. (University of Amsterdam)
Editor De Vries, Nanne K. (Maastricht University)

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