The Blackwell Encyclopedic Dictionary of Marketing - B Lewis - Books - John Wiley and Sons Ltd - 9780631214854 - May 4, 1999
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B Lewis
The Blackwell Encyclopedic Dictionary of Marketing 2nd edition

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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

288 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 4, 1999
ISBN13 9780631214854
Publishers John Wiley and Sons Ltd
Pages 284
Dimensions 172 × 243 × 15 mm   ·   512 g
Language English  
Editor Lewis, Barbara R. (UMIST)
Editor Littler, Dale (University of Manchester)

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