How to Get the Most Out of Trade Shows - Steve Miller - Books - NTC Publishing Group,U.S. - 9780658009396 - July 22, 2000
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Steve Miller
How to Get the Most Out of Trade Shows New ed of 3rd revised edition

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Filled with real-life examples, this work gives practical guidance on how to plan and execute a trade show marketing effort. It includes expert advice on: selecting the right trade shows to attend; setting show objectives; designing effective booth displays; attracting prospects to your booth; selling on the floor; and following upon leads.

176 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 22, 2000
ISBN13 9780658009396
Publishers NTC Publishing Group,U.S.
Pages 176
Dimensions 153 × 228 × 12 mm   ·   294 g
Language English  

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