Secrets of the Moneylab: How Understanding People Will Increase Your Profits - Kay-Yut Chen - Books - Penguin Books Ltd - 9780670919451 - August 4, 2011
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Kay-Yut Chen
Secrets of the Moneylab: How Understanding People Will Increase Your Profits

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Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 4, 2011
ISBN13 9780670919451
Publishers Penguin Books Ltd
Pages 256
Dimensions 197 × 140 × 17 mm   ·   184 g
Language English  

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