One Click: Jeff Bezos and the Rise of Amazon.com - Richard L. Brandt - Books - Penguin Books Ltd - 9780670920679 - August 2, 2012
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Richard L. Brandt
One Click: Jeff Bezos and the Rise of Amazon.com

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Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 2, 2012
ISBN13 9780670920679
Publishers Penguin Books Ltd
Pages 224
Dimensions 127 × 197 × 15 mm   ·   168 g

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