Insanely Simple: The Obsession That Drives Apple's Success - Ken Segall - Books - Penguin Books Ltd - 9780670921195 - April 4, 2013
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Ken Segall
Insanely Simple: The Obsession That Drives Apple's Success

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To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 4, 2013
ISBN13 9780670921195
Publishers Penguin Books Ltd
Pages 256
Dimensions 197 × 135 × 16 mm   ·   184 g
Language English  

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