Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres - Harvard East Asian Monographs - Dal Yong Jin - Books - Harvard University Press - 9780674291324 - November 15, 2022
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Dal Yong Jin
Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres - Harvard East Asian Monographs

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The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

250 pages, 10 color photos, 6 color illus., 8 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 15, 2022
ISBN13 9780674291324
Publishers Harvard University Press
Pages 252
Dimensions 230 × 152 × 16 mm   ·   402 g
Language English  

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