Accounting for Tastes - Gary S. Becker - Books - Harvard University Press - 9780674543577 - March 30, 1998
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Gary S. Becker
Accounting for Tastes

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Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.

292 pages, 14 line illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 1998
ISBN13 9780674543577
Publishers Harvard University Press
Pages 292
Dimensions 151 × 227 × 15 mm   ·   349 g
Language English  

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