Mobilizing Invisible Assets - Hiroyuki Itami - Books - Harvard University Press - 9780674577718 - October 1, 1991
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Hiroyuki Itami
Mobilizing Invisible Assets

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Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.

200 pages, 24 line illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 1991
ISBN13 9780674577718
Publishers Harvard University Press
Pages 200
Dimensions 233 × 159 × 12 mm   ·   278 g
Language English  

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