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Video Economics Bruce M. Owen
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Video Economics
Bruce M. Owen
Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both.
384 pages, 33line,47tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 1992 |
| ISBN13 | 9780674937161 |
| Publishers | Harvard University Press |
| Pages | 384 |
| Dimensions | 156 × 235 × 22 mm · 726 g |
| Language | English |
