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Power Pricing: How Managing Price Transforms the Bottom Line Robert J. Dolan
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Power Pricing: How Managing Price Transforms the Bottom Line
Robert J. Dolan
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
384 pages, 150 tables, charts and graphs
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 19, 1997 |
| ISBN13 | 9780684834436 |
| Publishers | Simon & Schuster Ltd |
| Pages | 384 |
| Dimensions | 162 × 242 × 31 mm · 571 g |
| Language | English |
See all of Robert J. Dolan ( e.g. Hardcover Book )