A Logic of Expressive Choice - Alexander A. Schuessler - Books - Princeton University Press - 9780691006628 - October 29, 2000
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Alexander A. Schuessler
A Logic of Expressive Choice

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Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.

196 pages, 17 line illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2000
ISBN13 9780691006628
Publishers Princeton University Press
Pages 194
Dimensions 152 × 235 × 17 mm   ·   312 g
Language English  

See all of Alexander A. Schuessler ( e.g. Paperback Book )