Market Rebels: How Activists Make or Break Radical Innovations - Hayagreeva Rao - Books - Princeton University Press - 9780691134567 - December 21, 2008
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Hayagreeva Rao
Market Rebels: How Activists Make or Break Radical Innovations

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Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.

216 pages, 10 halftones. 3 tables.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 21, 2008
ISBN13 9780691134567
Publishers Princeton University Press
Pages 216
Dimensions 147 × 221 × 22 mm   ·   408 g
Language English  

Mere med samme udgiver

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