How Behavior Spreads: The Science of Complex Contagions - Princeton Analytical Sociology Series - Damon Centola - Books - Princeton University Press - 9780691202426 - March 24, 2020
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Damon Centola
How Behavior Spreads: The Science of Complex Contagions - Princeton Analytical Sociology Series

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A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat

312 pages, 53 b/w illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 24, 2020
ISBN13 9780691202426
Publishers Princeton University Press
Pages 312
Dimensions 233 × 156 × 22 mm   ·   472 g
Language English  

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