Winning Elections in the 21st Century - Dick. Simpson - Books - University Press of Kansas - 9780700622139 - April 4, 2016
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Winning Elections in the 21st Century

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Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting.


304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 4, 2016
ISBN13 9780700622139
Publishers University Press of Kansas
Pages 304
Dimensions 162 × 243 × 25 mm   ·   539 g