A Japanese Advertising Agency: An Anthropology of Media and Markets - ConsumAsian Series - Brian Moeran - Books - Taylor & Francis Ltd - 9780700705030 - July 4, 1996
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Brian Moeran
A Japanese Advertising Agency: An Anthropology of Media and Markets - ConsumAsian Series 1st edition

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This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 4, 1996
ISBN13 9780700705030
Publishers Taylor & Francis Ltd
Pages 350
Dimensions 139 × 218 × 24 mm   ·   408 g
Language English  

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