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Political marketing: A comparative perspective Darren G Lilleker
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Political marketing: A comparative perspective
Darren G Lilleker
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
250 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 26, 2005 |
| ISBN13 | 9780719068713 |
| Publishers | Manchester University Press |
| Pages | 256 |
| Dimensions | 234 × 155 × 15 mm · 386 g |
| Language | English |
| Editor | Lees-Marshment, Jennifer |
| Editor | Lilleker, Darren |
