Kids and Branding in a Digital World - Barry Gunter - Books - Manchester University Press - 9780719097874 - November 1, 2015
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Barry Gunter
Kids and Branding in a Digital World

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How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

208 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2015
ISBN13 9780719097874
Publishers Manchester University Press
Pages 208
Dimensions 276 × 166 × 19 mm   ·   474 g
Language English  

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