Product Development for the Service Sector: Lessons from Market Leaders - Robert G. Cooper - Books - The Perseus Books Group - 9780738201054 - November 1, 1999
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Robert G. Cooper
Product Development for the Service Sector: Lessons from Market Leaders

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The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 1999
ISBN13 9780738201054
Publishers The Perseus Books Group
Pages 288
Dimensions 153 × 229 × 22 mm   ·   508 g

See all of Robert G. Cooper ( e.g. Hardcover Book )