On Message: Television Advertising by the Presidential Candidates in Election 2008 - E. D. Dover - Books - Bloomsbury Publishing Plc - 9780739147900 - October 28, 2010
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E. D. Dover
On Message: Television Advertising by the Presidential Candidates in Election 2008

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This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader

278 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2010
ISBN13 9780739147900
Publishers Bloomsbury Publishing Plc
Pages 278
Dimensions 160 × 237 × 24 mm   ·   556 g
Language English  

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