Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers - Edd Applegate - Books - Bloomsbury Publishing Plc - 9780742538368 - October 12, 2006
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Edd Applegate
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

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Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discuss

232 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2006
ISBN13 9780742538368
Publishers Bloomsbury Publishing Plc
Pages 232
Dimensions 189 × 237 × 15 mm   ·   463 g
Language English  

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