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Street-Smart Advertising: How to Win the Battle of the Buzz Margo Berman
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Street-Smart Advertising: How to Win the Battle of the Buzz
Margo Berman
Contains examples designed to jump-start the right side of the brain. This work is filled with memorable uses of fresh media, on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. It also includes campaign concepts, unusual visual treatments, and more.
250 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 11, 2006 |
| ISBN13 | 9780742541375 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 250 |
| Dimensions | 154 × 235 × 15 mm · 376 g |
| Language | English |
