The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors - Margo Berman - Books - Rowman & Littlefield - 9780742555501 - September 1, 2009
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Margo Berman
The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2009
ISBN13 9780742555501
Publishers Rowman & Littlefield
Pages 224
Dimensions 161 × 239 × 19 mm   ·   517 g
Language English  

See all of Margo Berman ( e.g. Paperback Book and Hardcover Book )