Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding - Davis, Aeron (Goldsmith's, University of London) - Books - John Wiley and Sons Ltd - 9780745639833 - May 31, 2013
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Davis, Aeron (Goldsmith's, University of London)
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

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In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

216 pages, black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2013
ISBN13 9780745639833
Publishers John Wiley and Sons Ltd
Pages 216
Dimensions 152 × 229 × 20 mm   ·   374 g
Language English  

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