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Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands Nicholas Ind
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
Nicholas Ind
Understand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
254 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 31, 2005 |
| ISBN13 | 9780749443993 |
| Publishers | Kogan Page Ltd |
| Pages | 254 |
| Dimensions | 155 × 227 × 17 mm · 385 g |
| Language | English |
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