About Face: The Secrets of Emotionally Effective Advertising - Dan Hill - Books - Kogan Page Ltd - 9780749457570 - September 3, 2010
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Dan Hill
About Face: The Secrets of Emotionally Effective Advertising

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About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.

208 pages, Illustrations maps

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 3, 2010
ISBN13 9780749457570
Publishers Kogan Page Ltd
Pages 208
Dimensions 165 × 243 × 19 mm   ·   498 g

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