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Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands Nicholas Ind
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
Nicholas Ind
Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.
184 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 27, 2012 |
| ISBN13 | 9780749463250 |
| Publishers | Kogan Page Ltd |
| Pages | 184 |
| Dimensions | 234 × 157 × 10 mm · 285 g |
| Language | English |
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