Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions - Business Myths - Simon Bailey - Books - Kogan Page Ltd - 9780749483098 - January 3, 2019
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Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions - Business Myths


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Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.


256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2019
ISBN13 9780749483098
Publishers Kogan Page Ltd
Pages 256
Dimensions 233 × 156 × 16 mm   ·   436 g

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