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Management and Marketing of Services Peter Mudie 2nd edition
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Management and Marketing of Services
Peter Mudie
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
320 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 1999 |
| ISBN13 | 9780750635943 |
| Publishers | Taylor & Francis Ltd |
| Pages | 320 |
| Dimensions | 156 × 233 × 19 mm · 508 g |
| Language | English |
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