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Tales from the Marketplace Nigel F. Piercy 1st edition
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Tales from the Marketplace
Nigel F. Piercy
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
372 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 1999 |
| ISBN13 | 9780750642651 |
| Publishers | Taylor & Francis Ltd |
| Pages | 372 |
| Dimensions | 179 × 200 × 20 mm · 521 g |
| Language | English |
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